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William S. Custer

Director of Center for Health Services Research    

Ph.D., University of Illinois
M.B.A., University of Illinois
B.A., University of Minnesota


Employee benefits
Health care financing
Health insurance


William Custer is an expert in the areas of employee benefits, health care financing and health insurance.

Prior to joining the college in 1995, he ran his own research firm in Washington , D.C. Custer also has been the director of research at the Employee Benefit Research Institute (EBRI) in D.C., as well as serving as an economist in the Center for Health Policy Research at the American Medical Association. He authored numerous articles and studies on the health care delivery system, insurance, retirement income security, and employee benefits.

Custer is the director of the Center for Health Services Research and holds a joint appointment in the Department of Risk Management and Insurance.

  • Custer, William S., Denise Love and Luis Paita, “Data Sharing and Dissemination Strategies for Fostering Competition in Health Care”, Health Services Research Vol. 36, no. 1, Part II (April, 2001)
  • Custer, William S., and Pat Ketsche, “The Effect of Marginal Tax Rate on the Probability of Employment Based Insurance by Risk Group”, Health Services Research Vol.35 no.1 Part II (April 2000)
  • Custer, William S., Charles Kahn and Tom Wildsmith, “The Role of Employment-Based Health Insurance in the American Health Care Financing System”, Health Affairs, (November/December, 1999)
  • Custer, William S., Sajak K. Chattopadhyay, H.Irene Hall and Rebecca B. Wolf, “Sources of Health Insurance in the U.S.: Analysis of State Level Data and Implications for Public Health Programs”, Journal of Public Health Management and Practice, Vo.5, No.3 (May, 1999)
  • Custer, William S., “Social Insurance.” In International Risk and Insurance: An Environmental-Managerial Approach ed. Harold D. Skipper, Jr. Chicago, IL: Irwin/ McGraw-Hill (1998): 529-554.